Little Founders makes workbooks, planners and kits that teach children between 6 and 12 how to think like founders — spotting a problem worth solving, shaping an idea, understanding what money does, setting a goal, and standing up to explain what they have built.
Why Business, And Why This Early
Ask an adult what they wish they had understood earlier and you get the same short list. What things cost. Why people buy. How to ask for something. What to do after a failure.
None of it is complicated. It is just rarely taught, and almost never taught to a nine-year-old.
Children at this age are unusually good at it. They have not yet learnt that an idea has to be sensible before it is worth saying out loud, and they will happily price a product, change their mind, and price it again. That flexibility disappears later.
What We Make
Seven products, and the number is deliberate.
A sixty-page business plan workbook that runs from idea to first sale. A daily planner that turns the plan into a habit. A pocket notebook for the ideas that arrive on the walk home. Two bundles for people who would rather buy once. A tee and a set of wall frames for the child who has stopped doing the activity and started describing themselves by it.
Most families need one or two of these. We would rather say that than build a catalogue.
Paper, Not Screens
Everything is printed. There is no app, no login, no subscription and nothing to charge.
That is partly a screen-time decision and partly a practical one: a child who has written a price down in pen and then crossed it out has done something a tapped answer does not replicate. The crossing out is the learning.
Written For A Child, Not Simplified For One
The whole range is built for ages 6 to 12, which sounds like an impossible span until you see it used.
A six-year-old answers a prompt with three words and a drawing. A twelve-year-old writes a paragraph and argues with the pricing page. Both are using it correctly. Younger children usually want a parent sitting with them for the first few pages. Older ones usually want you to leave.
What We Do Not Claim
Nothing here will lift a school result, and we are not going to suggest otherwise. There is no curriculum alignment, no assessment and no reporting.
What parents tell us they see is a child who has an opinion about what something should cost, and who can explain an idea to a room without reading it off a page. That is the outcome. It is harder to measure than a test score and it lasts considerably longer.
Shop the range · Or start with the free 7 Day Startup Challenge